← Founder's Repository
Joshua Ukpai

Joshua Ukpai

Emerge

Identity-first habit engine that turns employee wellbeing into a team sport.

South-South · RiversAgritechPre-MVP

About the startup

What are you building?

Emerge is a B2B corporate wellness platform built on a proven consumer habit app. We give mid-market tech companies (50–300 employees) a gamified habit engine where teams form Guilds, build shared virtual worlds, and compete in challenges — all powered by identity psychology ("We are a High-Performance Guild"). Employers get privacy-safe aggregate analytics (engagement rates, streak trends, challenge completion) via a web dashboard. A single Flutter codebase serves both consumer and corporate us

Problem you're solving

Corporate wellness programs have a 70%+ dropout rate because they track checkboxes, not identity. Employees don't stick because there's no social accountability or sense of shared progress. Employers spend $2–4K/employee annually with no measurable ROI data to justify the cost.

Year founded
2025
Funding
Not funded