Panda Scrow Rebrands to Secure Freelancers and Merchants
What Is Escrow?
Escrow is like having a trusted middleman for payments. When a buyer and seller can’t fully trust each other, especially online, the buyer’s money is held safely until the agreed-upon task is completed. Once both parties are satisfied, the funds are released, ensuring fairness. It’s the online version of “cash on delivery,” but without the risk of someone vanishing with your money. This is where Panda Scrow steps in, making escrow simple, secure, and built for today’s freelancers and merchants.
The Story Behind Panda Scrow
Founded in 2024 by Precious Tom, Panda Scrow was born out of a personal frustration: losing money after a failed online purchase. His mission became clear to fix a broken system where trust is fragile and transactions often fall apart.
Initially, Panda Scrow cast a wide net, offering escrow for “everyone.” But that approach diluted their message. A turning point came when users didn’t understand what the platform actually did. As Tom reflects, “If the right message isn’t passed, people would be confused.”
The rebrand sharpened their focus toward freelancers, merchants, and digital businesses that most need escrow services. The result? A leaner, stronger brand with clarity and focus, no longer an experiment, but a trusted platform users genuinely want.
The New Focus: Who Are They Serving?
Panda Scrow’s rebrand sharpened its target audience to:
- Freelancers who need guaranteed payment.
- Merchants who want to sell securely online.
- Businesses that need integrated escrow features.
By narrowing their niche, they’ve moved from a scattergun approach to a precision-driven one where the right message lands with real clarity.
Panda scrow is said to be more than just a tool; it’s built on trust.
- For buyers: It eliminates the fear of sending payment and getting nothing in return.
- For sellers and freelancers: It protects against ghosting or non-payment after delivering work.
Security sits at the heart of the system. Panda Scrow has embedded two-factor authentication for login, encrypted transactions, KYC verification via trusted partners, and real-time notifications via email, SMS, and push alerts. Transparency and fairness are key; the platform remains neutral and resolves disputes based on evidence provided by both parties.
What Makes Panda Scrow Stand Out?
- User-first niche focus: Designed for freelancers and merchants, not a one-size-fits-all solution.
- Mobile-first design and community building: More than tools, they are creating a movement around trust in digital commerce.
- AI and integrations: Smart automation and APIs make life easier for both users and developers.
Feedback Fueled the Brand Refresh
One user asked a deceptively simple question: “What do you actually do?” That sparked the rebranding and a user survey to check if their product was understood. The results showed a need for clearer communication, driving Panda Scrow to refine both product and message.
Panda Scrow is currently focused on three major Nigerian states: Rivers, Lagos, and Akwa Ibom. This strategy allows them to concentrate resources and deeply understand market dynamics. However, the platform remains accessible across Nigeria and globally.
Their mission is to reshape the perception of trust in African digital commerce, countering stereotypes by showing how secure African transactions can be. Over the next two years, they aim to become a global voice advocating for regulations around escrow services.
What’s Next For Them?
- Preparing for a pre-seed fundraising round to scale their systems.
- Building partnerships with major brands.
- Launching merchant storefronts and a freelance gig platform.
- Staying focused on escrow only, not drifting into general fintech.
For Tom, this rebrand is deeply personal. Born from his own experience of losing money online, Panda Scrow is his way of fixing a broken system and creating fairness in digital transactions.
In One Sentence, Tom describes Panda Scrow as “The simplest way to get paid securely.”