Straqa: The Operating System for Modern Business
When Precious Richard Micah watched his mother run her business, he saw more than just a hardworking woman. He saw a story repeated across Africa, store owners balancing ledgers late into the night, flipping through notebooks, cross-checking figures, and hoping everything added up.
“It was structured, yes,” he said, “but it was also hours of stress and overwhelm.”
That image never left him. And after over eight years of building software with his co-founder, he realized something fundamental, if they could build tech for everyone else but not for people like his mom, they hadn’t really solved the right problem. That moment gave birth to Straqa, a powerful yet simple operating system for businesses, designed to help entrepreneurs stay organized, understand their numbers, and grow confidently.
Straqa was built for one purpose: to bring structure, clarity, and tools to modern businesses. From inventory to invoicing, from debt tracking to automated communication, Straqa combines everything a business needs into a single, seamless platform. It’s the kind of product built not just for scale, but for sanity. “Every business owner’s biggest challenge is keeping the numbers together,” Precious explains. “We wanted to solve that, to make managing and understanding your business as easy as running it.”
The journey from concept to product wasn’t about rushing features, it was about understanding the mindset of business owners. “People don’t wake up one day knowing how to use complicated tools,” Precious said. “Our job was to meet them where they are and guide them to where they want to be.” That philosophy shaped Straqa’s entire design. Every feature was built to simplify, automate, and empower. Whether it’s recording daily sales, tracking profits and losses, or sending follow-up messages to customers, Straqa turns everyday business chaos into clarity.
Running a business shouldn’t feel like juggling ten apps at once. Straqa replaces that mess with one connected system where everything talks to everything else. It gives business owners a single place to manage inventory, invoicing, debt and credit tracking, customer feedback, communication campaigns, and data insights, all tied together with automation and smart workflows. It’s not just software. Straqa calls it peace of mind technology, tools that help entrepreneurs reclaim their time and focus on growth.
Straqa is also pushing automation beyond the basics. From the moment a business signs up, tasks start running in the background, managing operations, updating data, and engaging customers without manual effort. And soon, Straqa will introduce “Bella”, a WhatsApp bot that acts like a business assistant. Bella tells you everything happening in your business, sales, orders, customer updates, all in real time. Behind it all, AI quietly powers the system, helping users understand patterns, automate decisions, and even ship products more efficiently.
Whether it’s a single store or a growing franchise, Straqa is designed to scale with businesses. Different plans cater to startups, SMEs, and enterprises, each unlocking more tools as operations expand. And as Precious puts it, “If you can account for your process, you can scale globally.” That’s exactly what Straqa enables. Businesses can manage multiple branches, automate workflows, and accept multi-currency payments, giving them the freedom to sell anywhere, online or offline.
Straqa’s mission extends far beyond features. It’s about reimagining what entrepreneurship can look like in emerging markets, starting with 1,000 businesses in 2025 and scaling from there. The team has already secured partnerships, and $200,000 accounted for in Q3 alone, signalling strong traction and belief in their vision. “We’re not just building tools,” Precious says. “We’re building confidence, helping entrepreneurs everywhere feel like they’re in control of their business again.”
What makes Straqa different isn’t just what it does, but why it does it. It isn’t another software dashboard, it’s a reflection of the people it was built for: founders, traders, store owners, and dreamers who just want to run their businesses better. By merging thoughtful design, automation, and AI, Straqa is creating a world where every entrepreneur, no matter their size or location, has access to tools that help them compete globally.
Because the future of business isn’t just digital. It’s smarter, simpler, and Straqa.