Shoppers can now test ASUS laptops before buying at a new Lagos store

ASUS has opened a flagship experience store in Computer Village, Ikeja, Lagos, through a partnership with Konga, marking what the companies describe as the first flagship ASUS-branded experience centre in West Africa.

Located at 16 Otigba Street, the heart of Nigeria's largest IT hardware market, the store was commissioned on Monday, August 3, 2026, and is immediately operational, according to a report by Nigeria CommunicationsWeek.

The facility is designed as a hands-on showroom rather than a simple reseller counter. It offers ASUS's full product portfolio—including premium laptops, gaming devices, and AI-powered PCs—arranged in dedicated zones where visitors can test devices, watch live demonstrations, and receive guided support. Expert consultations and after-sales service are also available on-site, addressing a long-standing gap in authentic warranty-backed support within the Computer Village ecosystem.

“This flagship store is a strategic investment in our long-term commitment to Nigeria and West Africa,” an ASUS West Africa representative stated. “It allows us to bring our latest innovations closer to customers, while also delivering the kind of premium, hands-on experience that a brand like ASUS stands for.” A senior Konga executive added, “By combining ASUS’ global innovation with Konga’s strong local retail infrastructure, we are creating a new benchmark for tech retail in Nigeria.”

While the launch was announced on social platform X by Techpoint Africa with a “Brand Press” tag and described as ASUS's “first flagship store in Africa,” ASUS's own regional pages show earlier branded stores or concept outlets in Abidjan, Côte d’Ivoire, and Casablanca, Morocco, making the Lagos location more accurately the first flagship in West Africa rather than the continent-wide first.

The opening deepens an existing commercial relationship: Konga already appeared on ASUS's official “where to buy” list for West Africa, and the two companies have been strengthening ties through events such as an ASUS “Elevate Product Summit” in Lagos. The new store reinforces Konga's omnichannel strategy, integrating online ordering with physical pickup, experience, and support, and positions Lagos as a regional hub for the Anglophone West African market.

For shoppers and the broader tech ecosystem, the store signals a shift in Computer Village toward formal, OEM-backed retail—offering a direct source for authentic products with official warranties in a market long plagued by counterfeits and grey-market imports.